Oh, hey gorgeous! Let us tell you a bit about who we are. We're Physi.Kal we strive to break the mold of the fitness industry because we're tired of the pressure to follow every new trend. "Neutrals," "keto," "booty bands" - ring a bell? We actively go against trends because we believe that the idea of "fitness looking one way" is out of touch and, quite frankly, BORING.

At Physi.Kal, we want you to tap into your authentic self and ask yourself what it is that YOU want. We're here to encourage you to go for it. By doing so, we believe that we can eliminate the pressure, comparison, and guilt associated with the industry. Our ultimate goal is to empower a community of women who know exactly who they are and what they want for themselves in life. 

That's why we created Physi.Kal activewear - a range of Australian activewear that exudes confidence and shows everyone who's looking, exactly who you are! 

At the heart of the Physi.Kal Philosophy

At the heart of the Physi.Kal Philosophy, we believe that every individual should dress and exercise in a way that feels most authentic to YOU. So, we design bubbly activewear that lets your unique flair take centre stage. With delightfully bright activewear, flattering silhouettes and functional designs, release your inner active goddess!

Break that mould girl, we know you want to!

What Sets Physi.Kal Apart

Are you bored by the sea of basics when it comes to activewear? Ugh, we sure are.

At Physi.Kal, we know that feeling confident in your workout gear doesn’t have to mean scrambling to stay up to date with the latest fast fashion trends or wearing dull, monochrome tones! With our vibrant and empowering Australian gym wear Physi Fits, we aim to:

  • Make activewear playful and fun with bold colours and unique designs
  • Nurture an inclusive community where the right fitness journey is the one where you feel excited, energised and happy
  • Respond to customer needs rather than short-lived trends by collaborating with you in all areas of the business
  • Reduce our footprint through incorporating technological advancements such as AI, the metaverse, and augmented reality to become a more sustainable brand

Using these values as our shining guiding stars, we strive to provide the best online activewear with a unique twist.

Our Mission

To break the Mold of movement fashion and lead through partnership & experimentation.

There's no us without you, and wouldn't have it any other way! We are bringing you along for the ride every step of the way. Whether we're looking for collaborators on designs, trailing new customer service approaches, or bringing in some cool new tech, we want you as a part of all the decisions. We'll succeed together, we'll overcome obstacles together, but ultimately, we'll make waves together and break the mould!